Guide to a Business Entry in China Assignment Example | Topics and Well Written Essays - 4250 words

Guide to a Business Entry in China - Assignment Example There are also other options available for Michael including an on line marketing, joint venture or wholly owned company. Whichever option Michael takes, the market is open for the cake industry. Michael’s Patisserie is a well-developed bakeshop in Australia and has a long experience in the business. The owner of the company is planning to expand the business to China. However, the company lacks the basic knowledge to guide the owner on the proper things to do for its entry to China. Moreover, the company needs additional resources to finance the export operations and is contemplating to apply for an export development grant from the government. The first thing to do is to assess the capability of the company to undertake foreign business. Generally, if a company is doing well in its own country, it can take a further step in foreign sales. The company must first learn the basic in exporting and should learn how the company can adapt to the international business environment. Upon having a basic understanding of the language of exporting, and you think that the company is ready, the next step is to develop a marketing strategy appropriate for the capital and structure of the business. An export strategy must be part of the business plan and everybody in the company should be aware of it. A well-developed export strategy identifies the export aims that match the capital resources required. It helps the company focus on the market identified and to respond to the quality service/product needed (Austrade) For example, the marketing strategy may begin with assessing why Michael’s Patissiere should export and what are the steps needed to achieve these goals. Now, you are about to be ready. The next thing is laying the groundwork by establishing the network of business contacts among export groups.

Refliction trip Essay Example | Topics and Well Written Essays - 1250 words

Refliction trip - Essay Example In fact a meeting will be held just shortly after you arrive referred to as A Welcome Aboard Meeting, whereby you are introduced to captain, staff captain and the hotel director. During this meeting you are informed about the rules and regulations followed by the board and also clarify any question you might have. In my case the leader was a Portuguese girl known as Sarah whereby she has worked for the company for two years. Sarah took the students through the bridge, that is the control room, whereby she introduced to us a girl who went ahead to explain to us how the captain of the ship works and how some of the devices he or she uses work. The girl also goes ahead and tells us how communication is carried on. For instance, she shows us how incoming private calls and also fax are forwarded to the crew member through the ships reception desk and also how the outgoing calls which can be either directly or indirectly can be forwarded through the ships radio station or any of the ships phone. In fact, she told us that outgoing faxes are usually handled through the ships radio station. In addition, she gave us a warning that cellular phones are not permitted on the ship that is, no one is suppose to use their phonecell. Moreover, she took us through the kids section where she went ahead to explain to us how they usually take care of them for instance, she told us the kids are given toys to play around with and their meals are served perfectly on time and also they are given snacks at specified hours. She took us to the pool side whereby we enjoyed a perfect swim. Sara also took us to the dinning room whereby it is referred to as the mess room. We were served with delicious meals, whereby each one eats the meal to their satisfaction. Shortly after our meal, Sara took us to the spa where we enjoyed the luxury. In fact, she told us that medical care was the most important benefit that